The Cost-Benefit Framework and Perceptions of Decision Strategies A Comparison of China and the United States  

Oleh:

Chu, P. C. ; Spires, Eric E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Cross-Cultural Psychology (http://journals.sagepub.com/home/jcca) vol. 39 no. 3 (May 2008), page 303-308.
Topik: Cross-Cultural Differences; Decision Making; Decision Strategies; Cost-Benefit Theories
Fulltext: 303.pdf (114.09KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ86.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Cost—benefit theories of decision strategy choice provide a conceptual foundation for studying human decision behavior. Central to cost—benefit theories are decision makers' perceptions of the efficacy and effort of various decision strategies. The authors apply the cost—benefit framework to study perceptions of decision strategies for samples of university students from the People's Republic of China and the United States. The results show cross-cultural differences in the perceptions. Noncompensatory strategies, especially the lexicographic strategy, are perceived more favorably by the Chinese than by the Americans. Strategies using attribute weights are perceived important by the Chinese, more so than by the Americans. Furthermore, the perceived efficient frontiers of the two cultures differ markedly.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali