Kualitas Hubungan (Relationship Quality) Dalarn Jasa Penjualan : Pengaruh Hubungan Interpersonal Tenaga Penjualan Pada Perusahaan Asuransi Jiwa  

Oleh:

Jasfar, Farida

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Jurnal Riset Ekonomi dan Manajemen vol. 2 no. 3 (2002), page 18-30.
Topik: relationship quality; company characteristics; entrepreneurship characteristics; entrepreneurship relationship characteristics; quality of entrepreneurship; quality of relationship and consumers' loyality

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ111 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Research on relationship marketing in the sectors oof service industries seems very important due to this sectors' development both in international economy and in national economy. One of the developibg service industries developing in indonesia economy which is undergoing crisis is insurance industry. This research attempts to find out the whole correlation among characteristics (such as company characteristics, entrepreneurship charactereistics, intrepreneurship relationship characteristics) and those of entrepreneurship quality, consumers' perception toward prices and relationship quality and consumers loyalty which was conducted in insurance industries. The measurement used for each dimension of empirical indicators' level is likert scale with the valid questionnaires distributed to 680 respondents in eight life insurance industries based in jakarta. The result shows that there is significant relationship between the whole characteristics and consumers perception toward price with the relationship between the whole characteristics and consumers perception toward price with the relationship quality and its influence toward the whole characteristics can increase the consumers's loyality of the insurance industries. However, there is a slight difference among few factors such as characteristics, quality of entrepreneurship and relationship quality variable in which it shows the difference between theory and the result of this research.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali