Analisis Faktor Pembeda Persepsi Kualitas Jasa Layanan Pendidikan  

Oleh:

Budiprasetyo, Benedictus Karno

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Jurnal Riset Ekonomi dan Manajemen vol. 2 no. 3 (2002), page 1-17.
Topik: kualitas; globalization; educational management; the education customers
Fulltext: JJ111 2 (3) 0902.pdf (2.14MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ111 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Globalization which is induced by the changing of the business, competition, market patterns, technology changes and cost efficiency, macro changes, and other factors increases the intense of the research on educational management and quality improvement. These two researches become important to the industry due to the ability to find out the patterns of the customers behaviour. Such an effort is relevant to the improvement of the indonesian educational institutions so as to make it more competitive since the foreign educational institutions start to entering "Indonesian market". This research observes the differential factors of preference of the education customers (using 440 respondents), and in line with joseph and joseph (1997) research conducted previously. It is found out that there are eight factors, from ten factors, that imply the different preference of the education customers.

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