A Systematic Approach to Strategy Formulation for Medium-Sized Shipyards  

Oleh:

Ma'ruf, Buana

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Manajemen Teknologi vol. 6 no. 2 (2007), page 169-178.
Topik: Shipyard; Environment Model; Strategy Formulation; Strategic Management

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM77 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

A more comprehensive strategy formulation has an important role sustainable competitive advantage of the shipbuilding companies in the global market. The nature of shipbuilding industry differs from general industry, therefore a strategy formulation model should be developed based on its own characteristics and business environment. This paper presents a proposed strategy formulation model for medium-sized shipyards both in business and corporate levels. A new approach was developed stakeholders and multivariate analysis "Factor Analysis." From the analysis, two business environmental models are made, and combined into corporate model called "Ten-boundary environmet model." These models are used to develop Shipyard Matrix, then integrated into a shipyard strategy formulation model, called "YARDSTRAT," using the David's strategy formulation framework. Real case application and discussion have been carried out in two national shipyards. The proposed model and the results were compared to their existing formulation model for model evaluation and validation, using 12 evaluation criteria. The results show that, the average value of each criteria of the proposed model is much higher than the average value of the existing model (SWOT analysis).

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