The Customer-Centered Innovation Map  

Oleh:

Bettencourt, Lance A.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 5 (May 2008), page 109-114.
Topik: innovation; customer - centered; innovation map

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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We all know that people "hire" products and services to get job done. Offices workers hire word - processing software to create documents and digital recorders to capture meeting notes. Surgeons hire scalpels to dissects soft tissue and electrocauterny devices to control patient bleeding. Janitors hire soap dispensers, paper towels, and cleansing fluid to help remove grime from theirs hands. While all this seems obvious, very few companies use the perspective of "getting the job done" to discover opportunities for innovation journey for many companies is little more than hopeful wandering through customer interviews.

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