Normative Influence on The Acceptance of Information Technology : Measurement and Effects  

Oleh:

Green, Carolyn Wilson

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Small Group Research vol. 29 no. 1 (1998), page 85-123.
Topik: information technology; information technology; normative
Fulltext: 85.pdf (2.94MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This article draws from the behavioural research literature to explore the mechanisms of normative influence and to evaluate measurement techniques that may be applied to studies of information technology (IT) acceptance. Two widely accepted models (Fishbein and Ajzen 's subjective norm and Jackson 's Return Potential model of group norms) are evaluated as potential methods of measuring normative influence. The article also outlines the results of a field study that incorporated Jackson 's technique into the Technology Acceptance Model. In the field study, which considered software usage in 10 intact work groups, normative influence explained a significant portion of the variance in usage. The results suggest that normative pressures may be more influential in technology acceptance than demonstrated in earlier research findings. Results also suggest that Jackson's model may be a viable alternative to the subjective norm measure.

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