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Guess Who Rewriting The Rules of Gaming?
Oleh:
Leonard, Devin
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 157 no. 8 (Apr. 2008)
,
page 19.
Topik:
Video Game Business
;
Electronic Arts
;
Warcraft
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.36
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
The Biggest Story in the videogame bussiness this year has been the wayn Activision and Electronic Arts, the industry's two dominant powers, are gobbling up smaller competitors that have develop hot-selling games. Activision, publisher of the biliion-dollar Guitar Hero series, is seeking approval to join forces with Vivendi Games, maker of the bestselling World of Warcraft. Mean while, giant EA, purveyor of Madden NFL and other sports franchises, is making a $ 2 billion hostile play for Take-Two, which owns Grand Theft Auto.
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