Detail Coca-Cola's Green Crusade   Oleh:  Gunther, Marc Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 157 no. 8 (Apr. 2008), page 68. Topik: Cola Cola; CEO; Coke Zero Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel E. Neville Isdell. the chairman and CEO of Coca-Cola, is talking about one of his favorite subjects-saving the planet. So I ask him what s sustainable package for the company's drinks would look like. "This is an ideal package," he replies, sipping from an alumunium can Coke Zero. "It's a completely closed cycle. "True enough. Alumunium can be recycled indefinitely. Put a Coke can in a recycling bin, and the alumunium finds its way back to a store shelf in about six weeks. The trouble is, people prefer clear plastic bottles with srew on tops. Plasic bottles account for nearly 50% of Coke's global volume, three times more than alumium cans. They're made from oil, a finite resource. Most wind up in landfills or, worse, as roadside trash. They can't be recycled indefinitely because the plastic discolors. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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