The Modified Tichy TPC Framework for Pattern Matching and Hypothesis Development in Historical Case Study Research  

Oleh:

Jobber, David ; Lucas, Gordon J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 21 no. 8 (2000), page 865-874.
Topik: hypotheses; integrative strategic framework; marketing performance; strategic groups; pattern matching; historical case research

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Scholars' calls for an integrating view of the technical, political and cultural (TPC) aspects of management lead to examining tichy's TPC framework as the basis of such a view. Tichy's framework is shown to require modification to include the TPC systems of a firm's customers and competitors and a modified TPC framework is proposed. This framework's usefulness for pattern matching to identify causes of performance is demostrated in historical case research into a strategic group marketing IBM - compatible mainframes. A result is four testable hypotheses suggesting how firms' success marketing to organizations depends on effective integration between marketing and general management, and a potential cause of variations in performance within strategic groups and during movement between strategic groups. In addition, a method for testing and developing hypotheses by pattern matching on a modified TPC framework is demonstrated.

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