Detail Optimal Pricing Strategy in Marketing Research Consulting   Oleh:  Chun-Hao, Chang ; Lee, Chi-Wen Jevons Jenis: Article from Bulletin/Magazine Dalam koleksi: INTERNATIONAL ECONOMIC REVIEW vol. 35 no. 2 (1994), page 463-478. Topik: MARKETING RESEARCH; pricing strategy; marketing research; consulting Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: II49 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This paper studies the optimal pricing scheme for a monopolistic marketing research consultant who sells high - cost proprietary marketing information to her oligopolistic clients in the manufacturing industry. In designing an optimal pricing strategy, the consultant needs to fully consider the behaviour of her clients, the behaviour of the existing and potential competitors to her clients and the behaviour of her clients' customers. We show how the environment uncertainty, the capability of clients' internal research department, and the number of potential clients can affect the optimal pricing scheme. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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