Creativity Step by Step  

Oleh:

Harvard Business Review (Editor)

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 86 no. 4 (Apr. 2008), page 47-57.
Topik: CREATIVITY; creativity

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The Notion that same people are simply born artistic - and that there is a profile that can help organizations indetify that can help organizations identify them - is qite firmly entrenched. All the talk of genetic determination nowadays undobtedly has a lot to do with that. But the idea that creativity is a predetermined personality trait problaly appeals at a psychological level because it gives people an excuse for not innovating or initiating change themselves, reducing the problem of creativity to a recruitment challenge.

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