Pioneering Advantages in Manufacturing and Service Industries : Empirical Evidence from Nine Countries  

Oleh:

Song, X. Michael ; Benedetto, C. Anthony Di ; Lisa, Yuzhen

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 20 no. 9 (1999), page 811-836.
Topik: MANUFACTURING; pioneer advantage; new product; first - mover advantage; global strategy; innovation strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Although one might expect differences betwen maufacturing and service firms in pioneering advantages, the extent of these differences has not yet been investigated, This is the first cross - national study that compares such differences in nine countries / regions : the united states, the united kingdom, germany, japan, china, taiwan, hong kong, south korea, and singapore. We develop several hypotheses concerning the perceptions of managers of maufacturing firms and sevice firms regarding the benefits and post - entry risks of pioneering, and the cost and differentiation advantages acruing to the pioneering firm. We test the hypotheses with data from 2,419 firms representing all nine countries and both industrial sectors. We find that : 1. managers from all countries perceive pioneering to be assoicated with higher market share and / or profitability 2. manufacturing firm managers perceive pioneering risks to be significantly more important than do service firm managers 3. cost and differentiation advantages of pioneering are, for the most part, more significant to manufacturing than to service firms managers 4. western manufacturing firm managers perceive the cost advantages to be more important than asian pasific manufacturing firm managers. We conclude by presenting the managerial implications of our findings.

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