Constructing Competitive Advantage : The Role of Firm - Constituent Interactions  

Oleh:

Rindova, Violina P. ; Fombrun, Charles J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 20 no. 8 (1999), page 691-710.
Topik: FIRM; competitive advantage; industry paradigms; corporate image and reputation; resource flows; competitive dynamics

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Current models of competitive advantage emphasize economic factors as explanations for a firm's success but ignore socio cognitive factors. This paper integrates economic and cognitive perspectives and shows how firms and constituents jointly construct the environments in which firms compete. We argue that competitive advantage is a systematic outcome that develops as firms and constituents participate in six processes that entail, not only use and exchange of resources, but also communication about and interpretations of those exchanges. The interpretations that firms and constituents make of competitive interactions affect decisions about how to exchange and use resources. As interpretations and evaluations of a given firm fluctuate, so do the resources the firm has access to and its competitive advantage in the market place. Rhe actions and interpretations of constituents and rivals produce the shifting terrain on which competition unfolds. We illustrate these dynamics with a discussion of IBM's changing competitive advantage in the computer industry in the 1980s.

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