Detail The Case for Better Measurement and Reporting of Marketing Performance   Oleh:  Herremans, Irene M. ; Ryans, John K. Jenis: Article from Bulletin/Magazine Dalam koleksi: BUSINESS HORIZONS vol. 38 no. 5 (1995), page 51-60. Topik: Performance; measurement; marketing performance Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: BB65 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Is marketing missing an opportunity to tell its story - credibly ? Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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