Modularity, Strategic Flexibility and Firm Performance : A Study of The Home Appliance Industry  

Oleh:

Worren, Nicolay ; Moore, Karl ; Cardona, Pablo

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 23 no. 12 (2002), page 1123-1140.
Topik: FIRM; strategic flexibility; modularity; global strategies

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.10 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Recent theorizing has proposed that modular product and process architectures are key enablers of strategic flexibility. We formulated an integrative conceptual model encompassing antecedents, contributing factors an doutcomes of modularity. We then tested this model on data from managers in U. S. and U. K. home appliance companies using structural equation modeling. The results indicate a positive relationship between modular product architectures and performance, with product model variety as a mediating variable. The results also highlight linkages between perceptions of market context and the use of modular products architectures, and between complementary organizational capabilities and firm performance.

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