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Detail
JurnalJournal of Marketing (EBSCO) vol. 70 no. 4 (Okt. 2006)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2006    Bulan: Oktober    Edisi: Oct 2006    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.10
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Corporate Social Responsibility, Customer Satisfaction, and Market Value, halaman 1-18
  2. The Influence of Avatars on Online Consumer Shopping Behavior, halaman 19-36
  3. Creating a Market Orientation : A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation, halaman 37-55
  4. It Just Feels Good : Customers' Affective Response to Touch and Its Influence on Persuasion, halaman 56-69
  5. Marketing's Credibility : A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value, halaman 70-91
  6. Upgrades and New Purchases, halaman 92-102
  7. Influence Tactics for Effective Adaptive Selling, halaman 103-117
  8. How Biased Household Inventory Estimates Distort Shopping and Storage Decisions, halaman 118-135
  9. Factors Influencing the Effectiveness of Relationship Marketing : A Meta Analysis, halaman 136-153
  10. Achieving Marketing Objectives Through Social Sponsorships, halaman 154-169
  11. The Unhealthy - Tasty Intuition and Its Effects on taste Onferences, Enjoyment, and Choice of Food Products, halaman 170-184
  12. Broadening the Scope of Reference Price Advertising Research, halaman 185-204

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