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Journal of Marketing (EBSCO) vol. 70 no. 4 (Okt. 2006)
Bibliografi
Topik:
CORPORATE ENVIRONTMENTALISM
;
CONSUMERS' RELATIONSHIP
;
CITATION ANALYSIS
;
RELATIONSHIP MARKETING
;
PRODUCT FUNCTIONALITY
;
PRODUCT JUDGMENTS
;
MARKETING
;
EKONOMIC
;
ADOLESCENTS
;
ANTISMOKING ADVERTISMENTS
;
FOOD CHOICES
;
HAPTIC INFORMATION
Bahasa:
(EN )
ISSN:
0022-2429
Year::
2006
Bulan:
Oktober
Edisi:
Oct 2006
Penerbit:
American Marketing Association
Jenis:
Journal - ilmiah internasional
[
Lihat daftar eksemplar jurnal
Journal of Marketing (EBSCO)
]
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ94.10
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Artikel dalam koleksi ini
Corporate Social Responsibility, Customer Satisfaction, and Market Value
, halaman 1-18
The Influence of Avatars on Online Consumer Shopping Behavior
, halaman 19-36
Creating a Market Orientation : A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
, halaman 37-55
It Just Feels Good : Customers' Affective Response to Touch and Its Influence on Persuasion
, halaman 56-69
Marketing's Credibility : A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
, halaman 70-91
Upgrades and New Purchases
, halaman 92-102
Influence Tactics for Effective Adaptive Selling
, halaman 103-117
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
, halaman 118-135
Factors Influencing the Effectiveness of Relationship Marketing : A Meta Analysis
, halaman 136-153
Achieving Marketing Objectives Through Social Sponsorships
, halaman 154-169
The Unhealthy - Tasty Intuition and Its Effects on taste Onferences, Enjoyment, and Choice of Food Products
, halaman 170-184
Broadening the Scope of Reference Price Advertising Research
, halaman 185-204
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