Pendidikan Periklanan Indonesia: Idealisme atau Selera Pasar?  

Oleh:

Wiratmojo, Y. Bambang

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal ISIP vol. 4 no. 1 (Mar. 2002), page 11-15.
Topik: Advertising Resources; Education; Idealism; Market-Orientation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ64.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The Indonesian advertising expenditure is an anomaly in Indonesian economical system. When the economic situation was very difficult to be increase, the adverstising expenditure was exactly booming. It indicates that the Indonesian purchasing power is stable too. This condition pulls many worldwide advertising agencies to play their power in Indonesia. In on side this condition is a challenge for Indonesian advertising resources stepping forward in worldwide advertising era, if they were ready. In fact, Indonesian advertising resources are still left behind compare to other country advertising resources, even from Asia like Malaysia or Philippines. The higher education institutions as supplier of Indonesian advertising resources could not play their role optimally. It is caused by assembling the old style curriculum system, which does not refer to the up date development.

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