A More Rational Approach to New-Product Development  

Oleh:

Bonabeau, Eric ; Bodick, Neil ; Armstrong, Robert W.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 3 (Mar. 2008), page 96-102.
Topik: rationalism; ratioal approach; new - product development

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

When development costs are high and failure is common, companies should structure research to seek truth first, success second. Experiments at Eli Lilly show how it's done ; Companies often treat new - product development as a monolicthic process, but it can be more rationally divided into two distinct stages : a truth - seeking early stage, focused on evaluating novel products' prospects and eliminating bad bets, and a success - seeking late stage, focused on maximizing the value of products that have been cleared for development.

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