Transforming Strategy One Customer at A Time  

Oleh:

Harrington, Richard J. ; Tjan, Anthony K.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 3 (Mar. 2008), page 62-73.
Topik: consumer; transforming strategy; customer; time

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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How B2B giant Thomson Corporation reinvented itself by embracing a P & G Mind - Set ; How does a business - to - business company find out exactly what end users do with its products ? That was the question we wrestled with at the Thomson Corporation, because the people who buy from us are not the same people who actually use our products in their daily work.

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