The Role of Self-Control in Resistance to Persuasion  

Oleh:

Burkley, Edward

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 34 no. 3 (Mar. 2008), page 419-431.
Topik: Self-Control; Ego Depletion; Self-Regulation; Resistance; Persuasion; Attitude Change
Fulltext: 419.pdf (198.73KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.33 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Four studies investigated a self-control theory of resistance to persuasion. This theory asserts that resistance to persuasion requires and consumes self-control resources. Study 1 showed that resistance to a persuasive message reduced the ability to engage in a subsequent self-control task. Studies 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increased persuasion, particularly under effortful resistance (i.e., strong arguments). Together, these findings suggest that self-control plays a vital role in the process of resistance to persuasion. People must have self-control resources to fend off persuasive appeals; without them, they become susceptible to influence.

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