Timing, Order and Durability of New Product Advantages With Imitation  

Oleh:

Hun, Lee ; Smith, Ken G. ; Grimm, Curtis M. ; Schomburg, A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 21 no. 1 (2000), page 23-30.
Topik: product; competitive dynamics; first mover advantage; entry order; timing; new products

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research examined the effects of timing, order and the durability of ifrst mover advantages by analyzing the stock market reactions to new product introductions and imitations. The major findings are that both timing and order of moves are important and that rival reactions undermine the durability of first mover advantages. More specifically : 1. early and fast movers achiever greater gains than late and slow movers 2. first movers suffer at the time of new product imitations

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