A Resource-Based View of Strategic Alliance and Firm Value in The Electronic Marketplace  

Oleh:

Park, Namgyoo K. ; Mezias, John M. ; Song, Jaeyong

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: JOM: Journal of Management vol. 30 no. 1 (2004), page 7-28.
Topik: firm value; resource-based view; strategic alliance; firm value; electronic marketplace
Fulltext: 7.pdf (167.31KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ92.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This study relies on the resource - based view to examine how alliances of e - commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e - commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e - commerce partners do not have a significantly different effect on firm value than alliances with bricks - and - mortar partners. Implications and avenues for future research are discussed.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali