Detail Journal of Marketing (EBSCO) vol. 70 no. 3 (Jul. 2006) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2006    Bulan: Juli    Edisi: Jul 2006     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.10 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value, halaman 5-22 The Role of Cognition and Affect in the Formation of Customer Satisfaction : A Dynamic Perspective, halaman 21-31 Scents and Sensibility : When Do (In)Congruent Ambient Scents Influence Product Evaluations?, halaman 32-43 From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations, halaman 44-57 Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships, halaman 58-73 Word of Mouth for Movies : Its Dynamics and Impact on Box Office Revenue, halaman 74-89 Friends, Businesspeople, and Relationship Roles : A Conceptual Framework and a Research Agenda, halaman 90-103 Human Brands : Investigating Antecedents to Consumers’ Strong Attachments to Celebrities, halaman 104-119 Dual Distribution and Intangible Firm Value : Franchising in Restaurant Chains, halaman 120-135 How Country Characteristics Affect the Perceived Value of Web Sites, halaman 136-150  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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