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Tanggung jawab sosial perusahaan: berbagi kemakmuran, mengurangi kemiskinan?
Oleh:
Pramono, Suryo Adi
Jenis:
Article from Journal - ilmiah nasional
Dalam koleksi:
Jurnal Dinamika Masyarakat vol. 06 no. 03 (Dec. 2007)
,
page 1301.
Topik:
Corporate Social Responsibility (CSR)
;
Kemiskinan
Ketersediaan
Perpustakaan PKPM
Nomor Panggil:
J92
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Thare are three fundamental positions in understanding what Corporate Social Responsibility (CSR) is: (1) a "soft marketing" or a "public relation" tool of the corporate in creating a better image, (2) a "purely social commitment" of the corporate toward the society; and (3) combination of the two.
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