The Biosphere Rules  

Oleh:

Unruh, Gregory C.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 86 no. 2 (Feb. 2008), page 111-118.
Topik: biosphere; biosphere rules

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Nature employs production processes that are surprisingly efficient, environmentally sound - and widely imitable. Sustainability - which natural scientists define as the capacity of healthy ecosystems to continue functioning indefinitely - has become a clarion call for business. Consider General Electric’s ambitious Ecomagination project, Coca - Cola’s efforts to protect water quality, Wal - Mart’s attempt to reduce packaging waste, and Nike’s removal of toxic chemicals from its shoes. These and other laudable efforts are steps on a road described by the aluminum giant Alcan in its 2002 corporate sustainability report : “Sustainability is not a destination. It is a continuing journey of learning and change.”

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