Detail The privatization of Greek television: Economics, regulation and policy Bibliografi Author: Karamanis, Theomary ; Wildman, Steven S. (Advisor) Topik: MASS COMMUNICATIONS|ECONOMICS; GENERAL|LAW Bahasa: (EN )    ISBN: 0-599-56612-4     Penerbit: Northwestern University Press     Tahun Terbit: 1999     Jenis: Theses - Dissertation Fulltext: 9953306.pdf (0.0B; 0 download) Abstract The profound transformations that took place as a result of the deregulation and/or privatization of European media systems in the 1980s have received a great deal of attention from scholars and industry analysts alike. However, researchers have almost exclusively focused on the big European countries, while smaller countries have been significantly understudied. Using Greece as a case study, the present thesis addresses the gap in the literature regarding the development of the television industry in small European markets after their privatization. Overall, the analysis adopts an economics and policy perspective. The fact that Greece is both a Southern and a small European state has significantly affected the process of deregulation in the country, and has made it very distinctive from other big and/or Northern European countries. Broadcast deregulation was not an organized plan of the state, but arrived de facto; subsequently, the government failed to provide a strong regulatory framework to support the new industry. The study examines the inefficiencies of Greek broadcast regulation from an institutional perspective, and proposes remedies. In general, the analysis suggests that because the formal institutions of government in Greece allow for substantial government discretion, the country cannot base its governance structure on legislation alone, but needs further institutional constraints on discretionary actions. Examples of such constraints include an independent regulatory body, solely responsible for license allocation, and broadcast licenses serving as contracts enforceable in courts. In addition, the thesis examines the effects of broadcast deregulation on the international trade in television programs. The microeconomic model of trade in media products is applied to investigate whether and to what extent privatization has resulted in the so-called “Americanization” of programming. The findings suggest that the Americanization of programming hypothesis is flawed and unsupported by empirical evidence. Moreover, a quantitative approach is used to examine the impact of competition in the television market. The analysis reveals that Greece adapted to the deregulatory developments very quickly, while private broadcasters have been very successful in terms of audience and advertising shares. However, state television has experienced a phenomenal decline since deregulation, while the television industry as a whole is currently unprofitable. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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