Analisis Strategi Pemasaran Asuransi Jiwa Unit Link PT. AXA Life Indonesia  

Oleh:

Ekaputra, Stephanus

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 2 no. 2 (Nov. 2007), page 156-179.
Topik: Marketing Strategy; Service Company; QSPM Analysis
Fulltext: 156-179.pdf (99.94KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: T39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

The goal of this study is to identify the marketing strategies which are applied by P.T. AXA Life Indonesia, the problems that the company faces, the factors that make the company's marketing strategies unable to respond to today's business environment, and to formulate a new strategy that can be applied by the company in marketing its product. Based on the QSPM analysis, we obtain a new marketing strategy that we believe fits the services offered by P.T. AXA Life Indonesia. This strategy can be summarized as follows: expanding the market share by creating a wider marketing network through profesional sales representatives, supported by effective low-cost promotion, so that an increasing income from the premium payment and the selling target can be achieved.

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