Political Marketing: Studi Pada Pilkada Salatiga, 2006  

Oleh:

Herwandito, Seto

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Jurnal Studi Pembangunan Interdisiplin vol. 19 no. 1 (Apr. 2007), page 28-60.
Topik: Political Marketing; Incumbent; New Corner; 9 Elements Political Marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ120 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The existence of Political Marketing nowadays is really connected with election of people representation even with presidential election. Since, the meaning of political marketing is to put marketing concepts into politics in order to reach or win vote from people. The purpose of this research is to describe and to explain the elements of political marketing through activities that has been used by candidates on PILKADA 2006 in Salatiga. The results of this research are explain how candidate’s, especially incumbent and new comer use the 9 elements political marketing and then implement the elements in their strategy to win PILKADA 2006 This research also suggested to people representation that later will sign up for election to pay attention not only on elements on political marketing but also elements from the field of economic.

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