The Four Truths of The Storyteller  

Oleh:

Guber, Peter

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 85 no. 12 (Dec. 2007), page 52-59.
Topik: story telling; audiences; communication strategy; delivery

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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A well told story's power to captivate and inspire people has been recognized for thousands of years. Peter Guber is in the business of creating compelling stories : He has headed several entertainment companies - including Sony Pictures, PolyGram, and Columbia Pictures - and produced Rain Man, Batman, and The Color Purple, among many other movies. In this article, he offers a method for effectively exercising that power. For a story to enrapture its listeners, says Guber, it must be true to the teller, embodying his or her deepest values and conveying them with candor; true to the audience, delivering on the promise that it will be worth people's time by acknowledging listeners' needs and involving them in the narrative ; true to the moment, appropriately matching the context - whether it's an address to 2,000 customers or a chat with a colleague over drinks - yet flexible enough to allow for improvisation ; and true to the mission, conveying the teller's passion for the worthy endeavor that the story illustrates and enlisting support for it. In this article, Guber's advice - distilled not only from his years in the entertainment industry but also from an intense discussion over dinner one evening with storytelling experts from various walks of life - is illustrated with numerous examples of effective storytelling from business and elsewhere. Perhaps the most startling is a colorful anecdote about how Guber's own impromptu use of storytelling, while standing on the deck of a ship in Havana harbor, won Fidel Castro's grudging support for a film project.

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