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JMR: Journal of Marketing Research vol. XLI (May 2004)
Bibliografi
Topik:
MARKETING
Bahasa:
(EN )
ISSN:
0022-2437
Year::
2004
Bulan:
5
Edisi:
Softcopy
Penerbit:
American Marketing Association
Jenis:
Bulletin/Magazine
[
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JMR: Journal of Marketing Research
]
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ5
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
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Artikel dalam koleksi ini
Brands as Beacons : A New Source of Loyalty to Multiproduct Firms
, halaman 135-150
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
, halaman 151-165
The Dynamic Effect of Innovation on Market Structure
, halaman 166-183
Model of Brand Choice With A No-Purchase Option Calibrated to Scanner-Panel Data
, halaman 184-196
When Corporate Image Affects Product Evaluations : The Moderating Role of Perceived Risk
, halaman 197-205
A Mixture Model for Internet Search-Engine Visits
, halaman 206-214
Waiting for The Web : How Screen Color Affects Time Perception
, halaman 215-225
The Augmented Latent Class Model : Incorporating Additional Heterogeneity in The Latent Class Model for Panel Data
, halaman 226
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