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JurnalJMR: Journal of Marketing Research vol. XLI (May 2004)
Bibliografi
Topik: MARKETING
Bahasa: (EN )    ISSN: 0022-2437    Year:: 2004    Bulan: 5    Edisi: Softcopy    
Penerbit: American Marketing Association
Jenis: Bulletin/Magazine
[Lihat daftar eksemplar jurnal JMR: Journal of Marketing Research]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ5
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Brands as Beacons : A New Source of Loyalty to Multiproduct Firms, halaman 135-150
  2. The Effect of Conceptual and Perceptual Fluency on Brand Evaluation, halaman 151-165
  3. The Dynamic Effect of Innovation on Market Structure, halaman 166-183
  4. Model of Brand Choice With A No-Purchase Option Calibrated to Scanner-Panel Data, halaman 184-196
  5. When Corporate Image Affects Product Evaluations : The Moderating Role of Perceived Risk, halaman 197-205
  6. A Mixture Model for Internet Search-Engine Visits, halaman 206-214
  7. Waiting for The Web : How Screen Color Affects Time Perception, halaman 215-225
  8. The Augmented Latent Class Model : Incorporating Additional Heterogeneity in The Latent Class Model for Panel Data, halaman 226

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