Analisis Asosiasi Merek terhadap Kartu TelkomFlexy Trendy (Studi Kasus pada Mahasiswa Jurusan Manajemen Universitas Katolik Indonesia Atma Jaya)  

Oleh:

Suhaily, Lily ; Satrio, Pribadi

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Manajemen vol. 2 no. 1 (Nov. 2005), page 103-117.
Topik: Brand Association; Attributes
Fulltext: Lily Suhaily.pdf (163.55KB)

Isi artikel

In order to win competition, firm’s product should have brand association. The purpose of this study is to find the attributes of brand association TELKOMFlexi Trendy Card (Case Study: Undergraduate Students of Economic Faculty, Management Program at Atma Jaya University, Jakarta). Cohran test is used to analyse the attributes. This study uses signal quality, feature, packaging, coverage area, relative price of the main card, speaking tariff per minutes, short message service tariff, reload voucher price, cost saving and life style attributes of TELKOMFlexi Trendy card. The results of this study showed that speaking tariff per minutes, reload voucher price and cost saving are the attributes of brand asscociation TELKOMFlexi Trendy card.

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