The Roles of Consumer's Knowledge and Emotion in Ecological Issues : An Empirical Study on Green Consumer's Behavior  

Oleh:

Junaedi, M. F. Shellyana

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 9 no. 1 (Jan. 2007), page 81-100.
Topik: ecological ethics; consumer values orientation; ecological affect; ecological knowledge; green purchase intention

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to finetune their environmental programs.

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