Detail Journal of Marketing (EBSCO) vol. 69 no. 1 (Jan. 2005) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2005    Bulan: 1     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.8 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini The Concept of Hope and Its Relevance to Product Evaluation and Choice, halaman 1 Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management, halaman 15 Determinants of Customers’ Responses to Customized Offers : Conceptual Framework and Research Propositions, halaman 32 Cherry-Picking, halaman 46 Balancing Acquisition and Retention Resources to Maximize Customer Profitability, halaman 63 Benchmarking Marketing Capabilities for Sustainable Competitive Advantage, halaman 80 A Marketing Perspective on Mergers and Acquisitions : How Marketing Integration Affects Post Merger Performance, halaman 95 The Impact of Acquisitions on Innovation : Poison Pill, Placebo, or Tonic?, halaman 114 Negativity in the Evaluation of Political Candidates, halaman 131  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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