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Detail
ArtikelPasta Panic  
Oleh: Gumbel, Peter
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 156 no. 10 (Nov. 2007), page 29-33.
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16.34
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelSomething unusual is going on in the pasta section of the largest supermarket in Parma, Italy, these days. All the pasta is still there, stacked on both sides of a tennis court length aisle in the center of the store. The dizzying choice, too, is the same as in many Italian supermarkets: dozens of shapes, sizes, and colors, ranging from banal penne and rigatoni to lumachine, shaped like tiny snail shells. What's new are the big signs fluttering above the aisle and affixed to partitions at the Ipercoop market, a short drive from parma's city center. In capital letters, they delicate, WE ARE NOT MOVING.
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