Language and Translation in on International Business context: Beyond an Instrumental Approach  

Oleh:

Maddy, Janssens ; Steyaert, Chris

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Target: International Journal of Translation Studies vol. 9 no. 1 (1997), page 131-154.

Ketersediaan

Perpustakaan PKBB Nomor Panggil: 405/TAR/9 Non-tandon: tidak ada Tandon: 1

Lihat Detail Induk

Isi artikel

This article discusses the role of language and translation in the business context. Drawing on management literature, we identify two different perspectives on culture and language, and discuss their implications for translation and language learning. Within the first perspective of culture as a variable and language as representation, translation becomes a neutral act and language learning a technical skill. Within the second perspective of culture as a metaphor and language as action, translation becomes a managerial act and language learning a cultural production. We conclude by formulating research questions whereby the domains of management and translation studies interface each other.

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