‘Murdochization’ Of The Indian Press: From By-Line To Bottom-Line  

Oleh:

Sonwalkar, Prasun

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Media, Culture & Society vol. 24 no. 6 (Nov. 2002), page 821-834.
Topik: colonial origins; diversity; advance warning system; corporate culture; English press
Fulltext: 821MCS246.pdf (75.72KB)

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The Rupert Murdoch factor in the Western media has been widely debated. However, less attention has been focused on his influence in non-Western locales where he does not have an overt presence. His vision has transformed the press in India – a country with a diverse and rich press – that was at the forefront of its freedom struggle. Fifty-five years after independence, India opened its press for foreign participation in 2002; however, Murdoch has been omnipresent in its press since the late 1980s. Leading Indian newspapers adopted his market-oriented approach, which raised profits but also narrowed the editorial space for social issues. Indian commentators lament the Murdoch-inspired changes – often referred to as ‘dumbing down’ – but it is also true that the press has since increased its circulation and democratised local cultural and political networks. This article briefly tracks the shifts and suggests that a balance between the marketing and editorial needs to be struck for the press to continue to play a key role in the world’s largest democracy.

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