Detail Journal of Marketing (EBSCO) vol. 67 no. 4 (2003) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2003     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Revenue Premium as an Outcome Measure of Brand Equity, halaman 1-17 Plural Governance in Industrial Purchasing, halaman 18-29 Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development, halaman 30-45 Antecedents and Consequences of Merit Pay Faimess for Industrial Sales People, halaman 46-66 Implementing a Customer Orientation : Extension of Theory and Application, halaman 67-81 Sources and Financial Consequences of Radial Innovation : Insights from Pharmaceuticals, halaman 82-102 How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets, halaman 103  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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