Technology is Not Enough : Improving Performance By Building Organization Memory  

Oleh:

Cross, Rob ; Baird, Lloyd

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 41 no. 3 (2000), page 69-78.
Topik: MEMORY; technology; performance; building organization; memory

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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To improve business performance, cutting - edge companies are transitioning from the simple accumulation of individually acquired knowledge to ensuring that their employees "capture" knowledge for collective benefit. Some of these organizations rely on databases to store the lessons learned through experience. However, the authors argue that technology alone does not improve performance. Employees learn the most by interacting with other employees ; when seeking information, they are more likely to turn to trusted colleagues than to databases. Although technology plays a useful role, managers must understand the many channels through which knowledge migrates into organizations and address the idiosyncratic ways in which people actually seek out information and solve problems. Key experiences, such as new product development or core work processes, generate knowledge that becomes part of an organization's memory. The knowledge is held within individuals, networks and relationships, information repositories, work processes and support systems, and product and service offerings. Business performance improves as managers use the growing stores of knowledge to guide organizational activities, structures, and processes.

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