Five Steps to A Dot-Com Strategy : How To Find Your Footing on The Web  

Oleh:

Venkatraman, N.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 41 no. 3 (2000), page 15-28.
Topik: WEB; dot - com strategy; footing; web

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The Internet changes everything - particularly for companies with brick - and - mortar operations, branded products and services, and traditional supplier and customer relationships. The author addresses five key issues confronting such companies : strategic vision, governance, resource deployment, operating infrastructure, and leadership alignment. Strategic vision. Because e - business is evolving so rapidly, companies must continuously augment current business models (e. g., improve supply chains) while experimenting to create new ones. New business models change the rules for competitors and deliver markedly improved customer value. Companies must be willing to cannibalize existing products and services and engage in strategic alliances.

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