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Finding New Messages in Television Commercials
Oleh:
Ambrose, Dominic
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
English Teaching Forum (http://exchanges.state.gov/englishteaching/forum/archives.html) vol. 40 no. 2 (Apr. 2002)
,
page 44-46.
Topik:
TELEVISION
;
new messages
;
television commercials
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
EE34
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
It's easy to image that television commercials have no redeeming social valuem but I found that they can be put to great use for vocabulary building an dcultural awareness in an EFL situation. Recently I had the opportunity to join an english teaching project at the american langauge center in tashkent, uzbekistan, which had as its main objective raising the TOEFL scores of a group of univeristy students about to go to the united states on scholarships. THey were among the finest students in the country, with excellent knowledhe in their fields and much theoretical knowledge about the english language. However, the TOEFL exam, which each one of them was required to take, includes testing of colloquial speech and comprehension of many culture - specific american expressions and interaction styles. It was no surprise that these students had scored dissapointingly low on a preliminary TOEFL test. We had two months to help them before their departure. It was a daunting situation but, fortunately, the students were bright, curious, and willing to try something new.
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