Marketing Sadism: Super-Cannes and Consumer Culture  

Oleh:

Fitchett, James A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Marketing Theory vol. 2 no. 3 (Sep. 2002), page 309–322.
Topik: consumer culture; J.G. Ballard; postmoral society; pyschopathy; sadism
Fulltext: 309MT23.pdf (111.47KB)

Isi artikel

This article examines the possibilities and futures of consumer society and the progression of a post-moral marketing paradigm through a critical review of J.G. Ballard’s Super-Cannes.

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