Falling Forward : Real Options Reasoning and Entrepreneurial Failure  

Oleh:

McGrath, Rita Gunther

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Review vol. 24 no. 1 (Jan. 1999), page 13-30.
Topik: ENTREPRENEURIAL; real options; reasoning; entrepreneurial failure
Fulltext: AA11_24_01_Rita Gunther McGrath.pdf (438.7KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: AA11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Although failure in entrepreneurship is pervasive, theory often reflects an equally pervasive antifailure bias. Here, I use real options reasoning to develop a more balanced perspective on the role of entrepreneurial failure in wealth creation, which emphasizes managing uncertainty by pursuing high - variance outcomes but investing only if conditions are favorable. This can increase profit potential while containing costs. I also offer propositions that suggest how gains from entrepreneurship may be maximized and losses mitigated.

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