The 'Made in China' Stigma Shock  

Oleh:

DeWoskin, Ken

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Far Eastern Economic Review vol. 170 no. 07 (Sep. 2007), page 9-13.
Topik: Reputations; Scandals; Product quality; Economic impact

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: FF21 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The series of quality and safety issues with Chinese-produced goods since March has attracted an unrelenting media focus which threatens to become a self-reinforcing cycle. The reputational nosedive of the "Made in China" label poses a threat not only to China's own economy and the Western firms that buy her exports, however. China has responded since March in various ways to the global media attention. At least from the outside, the responses have not always appeared coordinated, but they cover a wide range. As the intensity of the quality problem grew, China's response intensified as well. Clearly China's reputation as a quality "factory for the world" has been damaged. Unfortunately, but perhaps not coincidentally, the serial scandals come at a time of unprecedented growth in China's trade and capital movements

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali