Research Note : Product Champion Characteristics In France And Germany  

Oleh:

Roure, Lionel

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Human Relations vol. 54 no. 5 (May 2001), page 663–682.
Topik: innovation; intercultural management; product champions; top management
Fulltext: 663.pdf (1.64MB)

Isi artikel

This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the effectiveness and crucial characteristics of product champions may vary across national cultures.

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