Detail Journal of Marketing (EBSCO) vol. 66 no. 4 (2002) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2002     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Getting Published : Reflections of An Old Editor, halaman 1-6 Getting Return on Quality : Revenue Expansion, Cost Reduction, or Both, halaman 7-24 Market Orientation and Alternative Strategic Orientations : A Longitudinal Assessment of Performance Implications, halaman 25-39 The GMS : A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance, halaman 40-56 A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts, halaman 57-71 Measuring The Price Knowledge Shoppers Bring to the Store, halaman 72-85 Service Orientation of A Retailer's Business Strategy : Dimensions, Antecedents, and Performance Outcomes, halaman 86-101 Exploring The Phenomenon of Customers' Desired Value Change in A Business-to-Business Context, halaman 102-117  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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