Detail Journal of Marketing (EBSCO) vol. 66 no. 2 (2002) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2002     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Riding The Saddle : How Cross-Market Communications Can Create A Major Slump in Sales, halaman 1-16 Passing The Torch : Intergenerational Influences as A Source of Brand Equity, halaman 17-37 A Configurational Perspective on Key Account Management, halaman 38-60 Role Stress and Effectiveness in Horizontal Alliances, halaman 61-82 Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in A Vendor Firm, halaman 83-101 The Market Valuation of Internet Channel Additions, halaman 102-119 The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions, halaman 120-141  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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