Detail Journal of Marketing (EBSCO) vol. 65 no. 1 (2001) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2001     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Entry Barriers : A Dull, One, or Two-Edged Sword for Incumbents ? Untravelling The Paradox From A Contingency Perspective, halaman 1-14 Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy, halaman 15-28 Buyer-Supplier Relationships and Customer Firm Costs, halaman 29-43 Market Response to A Major Policy Change in The Marketing Mix : Learning From Procter & Gamble's Value Pricing Strategy, halaman 44-61 On The Optimality of Delegating Pricing Authority to The Sales Force, halaman 62-70 Pursuing The Value-Conscious Consumer : Store Brands Versus National Brand Promotions, halaman 71-89  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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