Detail Journal of Marketing (EBSCO) vol. 61 no. 1 (1997) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 1997     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini From The Editor, halaman 1-2 The Effects of Organizational Differences and Trust on The Effectiveness of Selling Partner Relationships, halaman 3-21 The Effect of Output Controls, Process Control, and Flexibility on Export Channel Performance, halaman 22-38 Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, and Performance : A Longitudinal Study, halaman 39-50 Enviropreneurial Marketing Strategy : The Emergence of Corporate Environmentalism as Market Strategy, halaman 51-67 The Company and The Product : Corporate Associations and Consumer Product Reponses, halaman 68-84 Explaining Variations in The Advertising & Promotional Costs / Sales Ratio : A Reanalysis, halaman 85-92 Explaining Variations in The Advertising & Promotional Costs / Sales Ratio : A Rejoinder, halaman 93-96 Explaining Variations in The Advertising & Promotional Costs / Sales Ratio : A Response, Research Criteria, and Guidelines, halaman 97-98  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved