The Right-Wing Postmodernism Of Marshall Mcluhan  

Oleh:

Havers, Grant

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Media, Culture & Society vol. 25 no. 4 (Jul. 2003), page 511-525.
Fulltext: 511MCS254.pdf (81.17KB)

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In this article, I intend to build on the new scholarship that is devoted to making sense of McLuhan’s politics. I agree that there is indeed an implicit politics in McLuhan’s writings, and that the postmodern meaning of McLuhan’s politics is worth exploring. However, I will critique the assumptions of many leftist scholars that McLuhan’s approach is akin to their own. Indeed, I shall argue that McLuhan’s politics are best described as ‘right-wing postmodern’. It is well known that McLuhan in his personal life leaned towards a very conservative (and pre-Vatican II Catholic) approach to politics (Marchand, 1989), although he does not explicitly integrate this politics into his work on media. I shall argue that a close hermeneutical reading of McLuhan’s major writings reveals a type of conservatism that anticipates the emergence of a more tribalistic, stringently moralistic and technologically sophisticated age, succeeding the liberal, modernist, individualist age of modernity. This I call a mythology of right-wing postmodernism.

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