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ArtikelBMW Drives Germany  
Oleh: Gumbel, Peter
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Time Magazine vol. 170 no. 05 (Aug. 2007), page 40.
Topik: BMW; flexible manufacturing system
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    • Nomor Panggil: T7
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Isi artikelIts flexible manufacturing system reveals a country that's less rigid and more competitive. Cloth seats or leather? Sunroof or spoiler? Walk into any auto dealership to buy a new car, and you'll be offered a multitude of options. If it's a BMW you're buying, however, there's a twist:you can walk out of the showroom and change your mind later. Perhaps you'd really prefer the poplar interior trim to be the brushed aluminium. Or maybe those retractable headlights washers would be usefull after all. Your BMW dealer will be happy to oblige with as many changes as you care to make, until a cutoff point:six days before your particular car goes into production.
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